Dah Di Dah

Improve first aid capability and compliance


PEACE OF MIND:  When parents place their children into your care, they expect that they'll be safe. They also expect that; should an unexpected accident or medical emergency happen, your first aid trained staff will know exactly what to do.


THE REALITY: The problem is; that people have jobs to do and lives to live. First aid isn’t something that they practice every day and it’s not something that they revise on a regular basis. So they suffer “skill fade”. It’s inevitable. In fact; they’ll start to forget stuff the minute that they finish the course. Add to this the fact that; being thrown in at-the-deep-end during a real life and death situation, when all eyes are on the first aider to save that childs life, might just be the most terrifying and emotionally overwhelming event that anybody could experience and  you start to see the issues.


THE SOLUTION: We’re working to improve casualty outcomes by providing a simple and practical solution to the greatest challenge facing first aiders; skill fade and panic induced memory block. This new approach represents an evolution in the delivery of confidence and capability for the first aider. Because, unlike a manual these unique, pocket sized books have been specifically designed to deliver assistance when it’s needed most; during a real medical emergency.


Our system is designed to rapidly unlock knowledge; it creates focus and delivers instant and sustainable capability. The user has only to answer yes or no to a simple question and our algorithms guide the first aider step-by-step to confidently make a diagnosis and to comprehensively carry out the correct life-saving actions for over 40 ‘time critical’ medical emergencies. They’re waterproof and tear resistant and meet UK and European first aid clinical guidelines. They’re so simple to follow that first aiders as young as twelve can use them to save a life.


For the first-time ever, any first aider can be confident of carrying out the correct life-saving actions, even when they feel overwhelmed by the sometimes-enormous emotional impact of having to deal with a situation that’s outside of their normal day-to-day experience. Our system delivers peace-of-mind that everything that can be done, will been done. This is a military concept that was proven on the battlefields of Iraq and Afghanistan and adapted by us for civilian use. It’s worked for the military and it can work for you…



First Aid should also be a core subject in the syllabus of every youth organisation.

Our books provide your instructors with an opportunity to:


  • Easily integrate the Step-by-Step Guides into your lesson plans or course syllabus. A first class training aid.
  • No special instructions required, it's so intuitive.
  • Perfectly suited to scenario based casualty simulations. Make them as simple or complex as you like and If every youth member carries a book in their pocket as an integral part of their kit, an instructor can spring a first aid scenario on members at any time and in any situation.
  • our guides cover more than 40 of the most common medical emergencies.
  • Eliminate student frustration as they no longer forget what they were taught only 10 minutes ago.
  • Eliminate lesson inertia, because you don't have to suffer the constant stop/start to the flow of a lesson, having to repeat the same information over and over again.
  • Teach more content in less time.
  • Convenient too... If your stuck for ideas, pick any medical emergency and watch even novice first aiders respond to the challenge with confidence and enthusiasm.
  • The more that students use the Guide, the more confident they become.
  • The flow diagrams help students to create a mind map and skills soon become embedded.
  • Suitable for students as young as 12 years of age.





When your first aiders knowledge lets them down and it inevitably will, our unique step-by-step guides won’t. It is a proven concept, tested on the battlefields of Iraq and Afghanistan for over a decade. Compliant with International Liaison Committee on Resuscitation, American Heart Association, European Resuscitation Council and UK Resuscitation Council first aid guidelines 2015.


Our unique guides are available as a standard publication in any quantity, or as a bespoke, corporately branded publication with a minimum order of 5,000 books. They are waterproof and grease proof, tear resistant and hand made in Britain.


The step-by-step guides were born out of a need for change:

In the UK 140,000 people who could have survived, die every year because there wasn't somebody available who had either the confidence or competence to deliver effective first aid.



In the past five years, 28 US Boy Scouts, adult leaders and invited guests have died in outdoor activities. The list was compiled from news accounts, law enforcement reports, lawsuits and other public records. It excludes other deaths that involved occupational accidents, heart failures that occurred during non-strenuous activities and transportation accidents.


1. Ian Joshua Miller, 2010, Coudersport, Pa. Sledding: head injury


2. Corey Buxton, 2010, Zion National Park, Utah. Hiking: Hypothermia.


3. Anthony Alvin, 2010, Gemini Bridges, Utah. Hiking: fall


4. Michael Sclawy-Adelman, 2009, Big Cypress National Preserve, Fla. Hiking: heatstroke


5. Timothy Nunn, 2009, Philmont Scout Ranch, N.M. Hiking: heart failure


6. David Campbell, 2009, Arkansas River, Colo. Rafting: drowned.


7. Craig McCuistion, 2009, Snake River, Wyo. Rafting: drowned


8. Daniel Fadrowski, 2009, Peach Bottom Township, Pa.  Heart attack


9. Luis Alberto Ramirez Jr., 2008, Yosemite National Park, Calif. Hiking: fall


10. Payden Sommers, 2008, Tar Hollow State Park, Ohio. Hiking: hypothermia


11. Finn Terry, 2008, Clackamas River, Ore. Canoeing: drowned


12. Sean Whitley, 2008, Joseph A. Citta Scout Reservation, N.J. Camping: burns from campfire


13. Caleb Williams, 2008, Little Sahra National Recreation Area, Utah. Camping: tunnel collapse


14. Tyler Shope, 2007, Hidden Valley Boy Scout Camp, Penn. Camping: hit by falling totem pole


15. Thomas Fogarty, 2006, Portsmouth, N.H. Parade: fell off float


16. Paul Ostler, 2005, Camp Steiner, Utah. Camping: struck by lightning


17. Jeffrey Lloyd, 2005, Adams County, Idaho. Camping: fell from zipline


18. Luke Sanburg, 2005, Yellowstone National Park, Wyo. Backpacking: drowned


19. Chase Hathenbruck 2005, Animas River, N.M. Rafting: drowned


20. Ronald Bitzer 2005 Ft. A.P. Hill, Va. Camping: electrocution


21. Mike Lacroix 2005 Ft. A.P. Hill, Va. Camping: electrocution


22. Michael Shibe 2005 Ft. A.P. Hill, Va. Camping: electrocution


23. Scott Powell 2005 Ft. A.P. Hill, Va. Camping: electrocution


24. Ryan Collins 2005, Sequoia National Park, Calif. Backpacking: lightning


25. Steve McCullagh 2005, Sequoia National Park, Calif. Backpacking : lightning


26. Kelly Beahan, 2005, Joseph A. Citta Scout Reservation, N.J. Camping: hit by falling tree


27. Nicholas Johs, 2005, Atlantic Ocean, N.J. Boating: struck by propeller


28. Matthew Johnson, 2005, Chugach National Forest, Alaska. Backpacking: hit by falling tree


Not all of these injuries will have been survivable, In reality; supervising adults will always do their best, but the current system of first aid is inadequate and flawed.  So we decided that we could help them to do more, to unlock their knowledge, to guide them step-by-step, so that even if the worst happened and the casualty didn't survive, both the first aider, their organisation and the family of the casualty could be reassured that everything that could have been done, had been done...



Cadet First Aid Guide sample book
Help isn't always 10 minutes or even an hour away...

Dah-Di-Dah Publishing Ltd