Dah Di Dah

On a mountain, at sea or in the air and even in a city, help isn't always 10 minutes away...

We originally set out to solve the problem of skill fade in first aid for those undertaking expeditions in remote areas.


Our original focus was to produce a rapid method to unlock first aid knowledge to help sailors and adventurers who travel to some of the most remote areas of the world. They are very self sufficient people who usually do a lot of preparation and training before they set off, but our experience taught us that; even people who've done extensive training and preparation, struggle to remember what they were taught, because it's not something that they do every day. So when you're thousands of miles from a port or trekking in the Himalaya that can be a bit of a problem.


We soon realised that skill fade is a problem that's common to everybody, even professionals and that the demands of modern life and ever decreasing resources means that, even people who live in cities can't always rely on getting professional help quickly. So we decided to expand our brief to provide life saving guides for everybody and for lots of common situations.


The step-by-step guides were born out of a need for change

In the UK 140,000 people who could have survived, die every year because there wasn't somebody available who had either the confidence or competence to deliver effective first aid.


Two fundamental flaws with how first aid is taught:

  1. Because first aid is not something that they do every day, they will suffer "skill fade". In fact they'll start to forget stuff, sometimes important stuff the minute that they finish the course. Until now, without constant revision, their first aid at work certificate might merely be evidence that they once knew something.
  2. First aid is ordinarily taught in a benign classroom environment. This does not and never could prepare the first aider for the potentially overwhelming emotional impact of a real emergency.


So what?

  • When something goes wrong, when the casualty dies or suffers a long term injury, the current first aid system does not provide the first aider or the employer with the peace of mind that everything that could have been done was done.
  • The first aider may be protected by the "law of the good Samaritan" because after all doing something is probably better than doing nothing. However; where it can be proven that the employer did not adequately assess the risk or indeed, where the employer did not adequately make provision for facilities and equipment or time and resources to enable the first aider keep up to date, simply having a first aider on site  will not necessarily deliver corporate protection for the company or organisation.




There are certain people in society who are not medical professionals, but who we rely on to be capable of providing effective and immediate help during a medical emergency. These people include people in uniform, usually public servants, but also none public servants like airline cabin crew, ships crew, school teachers, nursery workers, nanny's, holiday reps  and people who have specific workplace roles as a trained first aider. We expect them to be confident and competent in their skills. When their actions or inaction falls short of our expectations, we often feel let down, vulnerable or even angry. Angry to the point of bringing a law suit.


In reality; most of these people are only doing their best, even when their best falls short of our expectations.  So we decided that we could help them to do more, to unlock their knowledge, to guide them step-by-step, so that even if the worst happened and the casualty didn't survive, both the first aider, their employer and the family of the casualty could be reassured that everything that could have been done, had been done...


We decided that we needed a fool proof aid to memory that would reduce the need for constant revision and that would guide people who were not medically qualified. Something that would guide them Step-by-Step to quickly identify (diagnose) what was wrong and then direct them to the correct action (treatment/solution). The books had to be small, pocket sized and lightweight, they had to be robust and waterproof. We didn't want them falling to pieces in peoples pockets. They had to have as much capability as a manual, at least enough to unlock knowledge, but without the size and complexity. Our books had to be completely functional and intuitive and they had to stand up to the most challenging of circumstances and environments.


Following almost four years of R+D the Step-by-Step Guides were born. Pocket sized, lightweight, waterproof and durable. Easy to use, simple to follow, with the ability to guide the user to make a rapid diagnosis and to be able to competently and correctly carry out life saving actions with confidence and without omission, first-time, every-time. What we've produced is the most advanced and up to date system of it's kind and it will revolutionise training and treatment by unlocking knowledge. And because we're sailors, and over 90% of MAYDAY calls were either medical or mechanical emergencies or indeed navigational errors, we adapted our system to include Marine Diesel Engine emergencies and Navigational challenges.




Dah-Di-Dah Publishing Ltd