Dah Di Dah

You can't use a book during an emergency but you could use an app?!...


The cynics will argue that an emergency situation is "no time to be pulling out a book". They'll say that:

  • "You need to have learned and developed the necessary skills before you find yourself having to cope with an emergency."
  • "Pulling out a book during an emergency would make a person look incompetent and would worry onlookers."


Here's the reality: A one, two or even five day course isn't going to turn a member of the general public into a paramedic, and unless they're dedicated to forever revising and consolidating their skills, they will suffer Skill Fade and they will become less competent and less confident over time.


  • A manual is not designed for use during an emergency.


    • Our books are designed specifically for use during an emergency.


    • The military have been pulling out their version of step-by-step guides for over a decade. It's a system that guarantees their ability to carry out the correct life saving actions no matter what the circumstances or how potentially overwhelmed the first aider is when faced with a situation that they've never experienced before.


Once this system is adopted into common civilian use, pulling out a Step-by-Step Guide during an emergency will  provide reassurance and peace of mind for everybody, including the casualty.

Under the pressures of a real emergency, even people who have responsibility for providing first aid in their workplace and people who are experienced skippers, mountaineers and expedition leaders;


  • sometimes struggle to remember all but the basics of their training.


  • some may struggle to remember anything at all.


The standard reply from first aid trainers is: "It all depends on the quality of the training that they received in the first place".

But that's only half true. Capability is entirely reliant on:


  • the ability of the individual to retain information.


  • their willingness to commit to a lifetime of revision in preparation for something that might never happen.


That's the same for everybody and even if somebody constantly revises, they won't remember everything and won't always carry out every action correctly. Even health professionals, commercial skippers and experienced mountain leaders make mistakes and that's something that they train for over years and it's something that they do every day.


  • The guide helps the first aider to focus and unlocks knowledge when they need it most; during an actual emergency. A manual or App can't do this.


  • The system is so simple that a 12 year old can use our guides to start effective and comprehensive treatment for a casualty in under 60 seconds.



Our Step-by-Step Guides significantly reduce the need for constant revision while providing the reassurance that when used in conjunction with training, anybody can confidently and consistently, carry out the correct life saving actions, without omission, first-time, every-time.

1,000's OF FREE APP'S. SO WHY DO YOU NEED OUR BOOKS? We could use our algorithms to provide you with the most advanced app ever produced and it would be really inexpensive for us to do. So why didn't we? An App is only useful if it works, if the advice is comprehensive and complete and if it's easy to navigate ... Here's the problem with apps. Most of the 1,000's of apps available are really only suitable for training not suitable for use during an actual emergency. Emergency response apps are very basic and ignore large chunks of essential information and direction which is left out. They lack flexibility, very linear, no consideration of variations in the condition or situation. Even phones with larger screens may require constant zooming. Phone lock. Who doesn't have a phone lock feature activated? How easily can knock a button on your phone which makes the app disappear? Tapping in your phone code every few minutes to unlock your screen is a constant interruption to dealing effectively with any emergency. Some apps need to be re-opened "from scratch" once the screen lock has been activated. Emergency apps need to be hands free, voice activated and voice responsive. There is currently NO voice recognition system that is foolproof, that easily recognises regional accents and that doesn't become confused by regional accents. Batteries run low. How many times have you left the house and your phone battery has little or no charge? Start running an app and see how long your battery lasts. You'll need your phone to contact emergency services. Reliability. Technology can and does fail. When your screen freezes or when the app fails to load and they do, what next? Will your touch screen work when it's dirty or contaminated with bodily fluids or blood? Will your touch screen work when your wearing gloves or when it's wet? Damage and Loss. The average phone costs between £300 and £600. Do you want it getting wet or covered in blood or bodily fluids? Will you be prepared to put it on the floor during a medical emergency and possibly risk it being stolen, lost or damaged? Findability. How many different apps do you have on your phone? How easily will you find that emergency app that you never use?

Dah-Di-Dah Publishing Ltd