Dah Di Dah

Accidents happen even when you take precautions... Are you covered?




PEACE OF MIND:  When parents place their children into your care, they expect that they'll be safe. They also expect that; should an unexpected accident or medical emergency happen,  your first aid trained staff will know exactly what to do.


THE REALITY: The problem is; that people have jobs to do and lives to live. First aid isn’t something that they practice every day and it’s not something that they revise on a regular basis. So they suffer “skill fade”. It’s inevitable. In fact; they’ll start to forget stuff the minute that they finish the course. Add to this the fact that; being thrown in at-the-deep-end during a real life and death situation, when all eyes are on the first aider to save that childs life, might just be the most terrifying and emotionally overwhelming event that anybody could experience and  you start to see the issues.


We’re working to improve casualty outcomes by providing a simple and practical solution to the greatest challenge facing first aiders; skill fade and panic induced memory block. This new approach represents an evolution in the delivery of confidence and capability for the first aider. Because, unlike a manual these unique, pocket sized books have been specifically designed to deliver assistance when it’s needed most; during a real medical emergency.


Emergency First Aid Step-by-Step Guide

For ages 11+

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Baby & Child Emergency First Aid Step-by-Step Guide

For ages 0 to 12

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Our system is designed to rapidly unlock knowledge; it creates focus and delivers instant and sustainable capability. The user has only to answer yes or no to a simple question and our algorithms guide the first aider step-by-step to confidently make a diagnosis and to comprehensively carry out the correct life-saving actions for over 40 ‘time critical’ medical emergencies. They’re waterproof and tear resistant and meet UK and European first aid clinical guidelines. They’re so simple to follow that first aiders as young as twelve can use them to save a life.


For the first-time ever, any first aider can be confident of carrying out the correct life-saving actions, even when they feel overwhelmed by the sometimes-enormous emotional impact of having to deal with a situation that’s outside of their normal day-to-day experience. Our system delivers peace-of-mind that everything that can be done, will been done. This is a military concept that was proven on the battlefields of Iraq and Afghanistan and adapted by us for civilian use. It’s worked for the military and it can work for you…






The step-by-step guides were born out of a need for change:

In the UK 140,000 people who could have survived, die every year because there wasn't somebody available who had either the confidence or competence to deliver effective first aid.


Parents at schools in Lancashire have been paid nearly £800,000 in the last few years after winning legal cases against the local council and schools. The awards include £12,519 to a pupil who fell while climbing a tree on school grounds and another who won almost £50,000 after hurting his hand climbing a gate. A Freedom of Information request revealed there were 100 successful claims over injuries sustained while on school property between 2006-07 and 2011-12. Figures show a total of £783,831 was paid by Lancashire County Council in public liability payments to parents who have sued over trips, falls and similar incidents involving pupils. The largest single injury payout was £100,000.


1.     A five-year-old was eating lunch at School when he began to choke. While someone should have been on hand to administer blows to the back, the Heimlich, or CPR. During a situation that was fraught with panic and emotion, nobody had either the confidence or competence to provide effective help. He collapsed. An ambulance was called to the scene and he was rushed to hospital. Sadly, it was already too late. Shortly after arriving at the hospital, He was pronounce dead.


2.    Boy chokes to death at Hull school during dinner break.


3.    A 12-year-old boy has died more than a week after falling from a staircase at a school in Norwich.


4.   Londonderry teenager collapsed and died in front of his school friends.


5.   15 year old boy, stabbed to death outside school in north-west London.


6.   A 60 year old male teacher became suddenly breathless with chest pain. students ran to the next classroom for assistance.

The teacher rapidly lost consciousness and started to fit. The school first aider and an ambulance was called for. The first-aider treated the casualty for an epileptic fit and even when the seizure had stopped, the first aider failed, for several minutes more, to recognise that the casualty was in cardiac arrest. The ambulance took 15 minutes to arrive.


7.   School pupils injured in tractor accident on school trip.


In all but one of the cases presented, everybody had received assistance from somebody who had been first aid trained and qualified, but every first aider, either lacked the confidence or competence or both, to carry out effective and immediate first aid that may have saved a life. This is not uncommon and to some extent, under current arrangements it is understandable, given that it's not something that these people deal with on a daily basis. However; for the casualties and their families,  inaction or incompetence would be neither understandable or acceptable. We do not suggest that effective first aid would have definitely resulted in a life being saved or further injury being prevented. But in all of these situations, knowing that everything that could have been done, was done, would have provided peace of mind for everybody.


In reality; most of these people are only doing their best, even when their best falls short of our expectations.  So we decided that we could help them to do more, to unlock their knowledge, to guide them step-by-step, so that even if the worst happened and the casualty didn't survive, both the first aider, their employer and the family of the casualty could be reassured that everything that could have been done, had been done...




Dah-Di-Dah Publishing Ltd