The ability to deliver life saving skills is a responsibility that must be shared by all Emergency Services. Police officers are often the first person on scene...






When a Police Officer is the first person on scene at a medical emergency, it makes sense that they should be capable of administering effective and competent first aid. This is something that the general public would logically expect.


With an Ambulance Service that is under pressure and which, during periods of high demand, is struggling to reach casualties within a reasonable time period, it is increasingly likely that a police officer will be the first person on scene.  Providing  police officers with the ability and confidence to deliver effective first aid rapidly and competently, without the fear of making a mistake, is central to collaborative working and the protection of the public.


  • It is clear to all, that developing collaborative working relationships between the three services is not about surrendering historical professional roles; it is an inevitable evolution and a response to the needs of an ever changing society. It is ultimately about delivering the most effective and efficient use of resources for the protection of the public.


PEACE OF MIND: All responsible organisations pay special attention to health and safety compliance. And if an accident were to happen or if your officer was involved in treating a casualty, you would expect that your first aid trained officer will know exactly what to do.


THE REALITY: First aid trained people suffer skill fade in fact they start to forget stuff the moment that the course ends. A real emergency might just be the most terrifying and overwhelming situation that they've ever experienced and even with the support of another officer, nobody can predict what actions they might take or forget to take.  Until now; there has been no real alternative; but our Emergency step-by-step guides improve First Aid at Work (FAW) compliance and capability. They work by helping the user to unlock knowledge and ensures that the first aider will rapidly carry out the correct actions, competently, with confidence and without omission, first-time, every-time. Our system reduces your responsibility to facilitate the retention of skills and it mitigates your overall risk. The system is so simple that a 12 year old can use it to start saving a life in under 60 seconds and it provides both you and the public with peace of mind. It’s an easy system to integrate and requires no additional training. The books are self explanatory, just issue them to your first aiders and ask them to familiarise themselves with the new system.


In an effort to demonstrate corporate responsibility, employers have tried to make every provision for a safe environment through the provision of first aid trained staff, but they have become unwittingly locked into an expensive, outdated and inadequate system of first aid compliance that too often fails them. While towing the line and ticking the box of compliance you have entered into an arrangement that cannot guarantee corporate peace of mind or indeed value for money, because as soon as the course ends,  legal responsibility for revision, maintenance of skills and the ultimate performance of the first aider is passed to the employer. It’s just like a vehicle MOT; valid on the day of issue, but if your brake lights fail while the certificate is valid, the owner will be held responsible and accountable, not the garage who conducted the MOT, or in this case, the company that provided your first aid training.


The benefits: Update your risk assessment and direct your first aider to use our guide to assist them during an emergency and...


  • The guide helps the first aider to focus and unlocks knowledge when they need it most; during an actual emergency. No first aid manual or app can do this.


  •  The guide provides peace of mind for the employer, the first aider and the casualty, that  everything that can be done, will be done.


  • Making our guides available reduces the need for revision and reduces your responsibility to facilitate the retention of skills. It ensures that the first aider will carry out the correct action, without omission, competently and with confidence for over 40 otherwise complex medical emergencies.


  • Provided that you make it mandatory for every officer to carry a pocket sized book on their person and there is a step-by-step book in every first aid kit or vehicle, you can guarantee robust and full compliance with 2015 first aid guidelines, which reduces your overall liability.


Financial savings: Our sole aim is to save lives by improving an outdated and inadequate system, but it would appear that there are also financial benefits to businesses. This revelation has been an unintentional but happy coincidence.


Everybody should learn first Aid and compliance with health & safety regulations is just common sense. But over a 3 year period, the average business will spend between £250 and £500 for every First Aid at Work (FAW) trained individual in their business. This doesn’t include the cost of time   away from the workplace.


  • One of our customers has1,000 franchised restaurants, with 4 FAW trained individuals employed at each restaurant to cover shift patterns and absences. The cost of annual updates was only £50 per person = £200 per store p.a.. That’s £200,000 p.a. across the business, plus paid time   off calculated at the basic wage rate of £7.50 per hour for 4 people per store. That amounts to an additional £240,000. A total cost of £440,000 p.a. for first aid refresher courses across the business.   £880,000 over a 3 year period


  • Following an initial investment in our unique step-by-step system they have issued a book   to every first aider and placed a book in each of the two first aid boxes in every franchised restaurant. They decided that they could then confidently and safely remove the one day annual update from their FAW programme.


  • That amounted to 6 books per store at a cost of £5.50 per book. £33,000 for 6,000 books. Their total saving across all 1,000 restaurants over 3 years will be: £847, a cost of £33 per restaurant. The parent company passed on the costs and savings to each restaurant.


While individual Police forces might be locally responsible for first aid training and compliance, it’s ultimately the reputation of the whole organisation that suffers when something goes wrong. So, improving first aid capability and compliance across your organisation while reducing costs by as much as 80% just makes sense. Our aim is to save lives by improving an outdated and inadequate system, the financial benefits were simply an unintentional but happy coincidence.


Even if you carry out first aid training using an in-house trainer, you can still reduce time away from the workplace, reduce your overall financial and legal liability and of course, robustly improve your first aid capability and compliance.


Your current first aid arrangements; do not guarantee even the medium term competence or capability of the first aider. Here are just some of the fundamental flaws of your current first aid training arrangements and how they are failing you, while costing a small fortune...


  • Because first aid is not something that people do every day, they will suffer “skill fade”. It is inevitable. In fact; they’ll start to forget stuff, sometimes important stuff the minute that they finish the course. Until now; without constant revision, their first aid certificate might merely be evidence that they once knew something.


  • First aid is ordinarily taught in a benign classroom environment. This does not and never could prepare the first aider for the potentially overwhelming emotional impact of a real emergency.


  • Under the pressure of a real medical emergency, nobody could predict what information the first aider might remember, what wrong action they might perform or what they might fail to do.


  • In a UK survey of 300 FAW trained people aged 18 to 55 conducted by us; we found that 68% of our sample group admitted to lacking confidence in their ability to deal with any situation other than basic CPR, choking, bleeding, burns and stroke. All had done an annual refresher course within 7  months of the survey. These results are consistent with the findings of national first aid charities.


  • First aid is not just CPR and basic bleeding breaks and burns. It includes a wide range of medical conditions and sometime complex variations of a condition that requires rapid diagnosis and rapid treatment. Without constant revision and practice, your current first aid training arrangements do not adequately prepare lay people to retain sufficient knowledge to effectively deal with these complex situations and do not guarantee a reduction to the employers liability.


  • Since the deregulation of first aid training in the UK, a whole industry of self appointed “first aid bodies and trainers” has emerged. The way that the subject is taught has remained largely unchanged for decades and rather than collaborating to make improvements to the system, each independent entity concentrates its efforts on competing for market share, while conveniently ignoring and often defending the inbuilt deficiencies and failings of the training that they actually deliver.


  • Responsibility for revision, maintenance of skills and the ultimate performance of the first aider continues to be passed to the employer the moment that the course ends. It’s just like a vehicle MOT; valid on the day of issue, but if your brake lights fail while the certificate is valid, the owner will be held responsible and accountable, not the garage who conducted the MOT.


  • The first aider may be protected by the “law of the good Samaritan” because after all, doing something is probably better than doing nothing. However; where it can be proven that the employer did not adequately assess the risk or indeed, where the employer did not make adequate provision for facilities and equipment or time and resources to enable the first aider to keep up to date, simply having a “qualified” first aider on site will not necessarily deliver corporate protection for the business.


  • Current first aid training cannot mitigate the sometimes overwhelming emotional impact that a first aider may experience during a real medical emergency and it does not unlock knowledge or create focus when the first aider finds themselves in a panic and in need of assistance.


  • Our Ambulance Service is under constant pressure and unreasonable demand, so increasingly; there will be times when expert help might not be 10, 20 or even 40 minutes away. Therefore; providing your first aiders with a system that works, which unlocks their knowledge and that improves their competence and confident to deliver extensive life saving skills, is more important today than it ever was.


When your first aiders knowledge lets them down and it inevitably will, our unique step-by-step guides won’t. It is a proven concept, tested on the battlefields of Iraq and Afghanistan for over a decade. Compliant with International Liaison Committee on Resuscitation, American Heart Association, European Resuscitation Council and UK Resuscitation Council first aid guidelines 2015.


Our unique guides are available as a standard publication in any quantity, or as a bespoke, corporately branded publication with a minimum order of 5,000 books. They are waterproof and grease proof, tear resistant and hand made in Britain.





The step-by-step guides were born out of a need for change:

In the UK 140,000 people who could have survived, die every year because there wasn't somebody available who had either the confidence or competence to deliver effective first aid.



1.  A road traffic accident was being managed by two Police Officers. There was a casualty sitting lifeless in the drivers seat of the car but, instead of attending to the casualty, the Police Officers were directing traffic while waiting for an ambulance to arrive. They assumed the driver to be dead as a result of the impact. In fact, his airway had become blocked by something that he'd been eating when the collision happened and his condition had been survivable. Both Officers had been first aid trained but they did not attempt resuscitation.


2. Stephen Lawrence Murder: The first police officers who arrived at the scene did not even appear to realise that Stephen had been stabbed, believing instead that he had a head injury. No one attempted to give him first aid, instead leaving him alone because he was lying on his chest and therefore in the recovery position.


In each of the cases presented, everybody had been first aid trained and qualified, but all, either lacked the confidence or competence or both, to carry out effective and immediate first aid that may have saved a life. This is not uncommon and to some extent each response is understandable, given that it's not something that these people deal with on a daily basis. However; for the casualties and their families, this type of inaction was neither understandable or acceptable. We do not suggest that effective first aid would have definitely resulted in a life being saved or further injury being prevented. But in all of these situations, knowing that everything that could have been done, was done, provides peace of mind for everybody.


There are certain people in society who are not medical professionals, but who we rely on to be capable of providing effective and immediate help during a medical emergency. These people include people in uniform, usually public servants, but also none public servants like airline cabin crew, ships crew, school teachers, nursery workers, nanny's, holiday reps  and people who have specific workplace roles as a trained first aider. We expect them to be confident and competent in their skills. When their actions or inaction falls short of our expectations, we often feel let down, vulnerable or even angry. Angry to the point of bringing a law suit.


In reality; most of these people are only doing their best, even when their best falls short of our expectations.  So we decided that we could help them to do more, to unlock their knowledge, to guide them step-by-step, so that even if the worst happened and the casualty didn't survive, both the first aider, their employer and the family of the casualty could be reassured that everything that could have been done, had been done...







Dah Di Dah

Dah-Di-Dah Publishing Ltd