Dah Di Dah

Your immediate actions during the first minutes of a medical emergency may be critical to casualty survival...






Almost all commercial aircraft have access to telemedicine, it's a wonder of the modern age, however;

  • Telemedicine is really only usable and effective once the casualty has received immediate first aid.
  • If somebody is injured or sick on an aircraft, the immediate emergency care that the casualty receives from a crew member, may well determine if they live long enough to seek further medical advice.
  • Our unique, pocket sized, waterproof and tear resistant step-by-step guides ensure that your crew can rapidly deal with over 40 'time critical' medical emergencies, competently, with confidence and most importantly without missing anything.



We are a not for profit group of doctors, nurses and paramedics, mostly from a military background and we’re working to improve casualty outcomes by providing a simple and practical solution to the greatest challenge facing first aiders; skill fade and panic induced memory block. This new approach represents an evolution in the delivery of confidence and capability for the first aider. Because, unlike a manual these unique, pocket sized books have been specifically designed to deliver assistance when it’s needed most; during a real medical emergency.


It’s widely accepted that in the UK alone, over 140,000 people die every year, who could have survived had they received competent first aid and yet, of the 1 in 10 of the UK population who attend a first aid course, over 70% report lacking confidence in their first aid skills. They also report concerns about how they might perform or what they’ll remember when faced with the responsibility of having to deal with a real, life and death situation. At a time when our Ambulance service struggles to meet increasing demands with diminishing resources, simply ticking the box of compliance is no longer an option for employers. Delivering sustainable, competent first aid capability that mitigates the very real challenges of skill fade and panic induced memory block must be a priority for everybody.


Our system is designed to rapidly unlock knowledge; it creates focus and delivers instant and sustainable capability. The user has only to answer yes or no to a simple question and our algorithms guide the first aider step-by-step to confidently make a diagnosis and to comprehensively carry out the correct life-saving actions for over 40 ‘time critical’ medical emergencies. They’re waterproof and tear resistant and meet UK and European first aid clinical guidelines. They’re so simple to follow that first aiders as young as twelve can use them to save a life.


For the first-time ever, any first aider can be confident of carrying out the correct life-saving actions, even when they feel overwhelmed by the sometimes-enormous emotional impact of having to deal with a situation that’s outside of their normal day-to-day experience. Our system delivers peace-of-mind that everything that can be done, will been done. This is a military concept that was proven on the battlefields of Iraq and Afghanistan and adapted by us for civilian use. It’s worked for the military and it can work for you…






The step-by-step guides were born out of a need for change:

In the UK 140,000 people who could have survived, die every year because there wasn't somebody available who had either the confidence or competence to deliver effective first aid.


1.  When returning from holiday aboard a budget airline a male passenger in his 50's suffered sever central chest pain. He was having a heart attack. The cabin crew were first aid trained and had equipment on board, despite this they made an announcement asking if there was a medically trained person on board who could offer assistance. A reasonable thing to do. However; only after a second announcement and a some 6 minutes later, did a qualified health professional arrive at the casualties seat. By that time, the only treatment that had been administered by the cabin crew was; that the casualties clothing had been loosened and he'd been given sips of water. Oxygen had been sent for but no AED or Aspirin had been requested and the patients own GTN had not been administered.


2.  About 30 minutes into a flight between Manchester and Malaga, a woman in the bathroom collapsed, crashing open the door and falling into the aisle. Two men sitting nearby picked her up and laid her in their seats. The woman was pale and sweating heavily. The crew had trouble communicating with her because she was going in and out of consciousness and also because she spoke Spanish.

The crew struggled to diagnose what was wrong and therefore failed to provide effective treatment for her. Luckily a paramedic who was traveling on the fight was able to make a diagnosis from her symptoms, he guessed that she had very low blood sugar. and treated her successfully for hypoglycaemia.  Within 20 minutes, she was doing better. A little later, she was fully awake and able to eat. They later figured out what had happened. The woman, who had diabetes had hurried  through the airport to make the connection. She had taken insulin prior to her flight, planning to get something to eat before boarding the plane . That didn’t happen.


In reality; most of these people are only doing their best, even when their best falls short of our expectations.  So we decided that we could help them to do more, to unlock their knowledge, to guide them step-by-step, so that even if the worst happened and the casualty didn't survive, both the first aider, their employer and the family of the casualty could be reassured that everything that could have been done, had been done...







Dah-Di-Dah Publishing Ltd