Caring for a child is one of the greatest responsibilities anybody can have...

childcare, nannies & FIRST AID

A real medical emergency could just be the most terrifying moment of your life and until now, nobody could predict what actions a first aider might reasonably take or forget to take.


Our unique little flip books provide you with the peace of mind that everything that can be done, will be done. They are the most important advance in training and skills delivery for decades.


Improving first aid compliance and capability.

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PEACE OF MIND: When we put our children into a nursery or into the care of a nanny or child-minder, we assume that they'll be safe and looked after. And if an accident were to happen, we expect that the trained staff will know exactly what to do. When something goes wrong and a child is not cared for appropriately, it's ultimately the reputation of the brand or company that suffers and not the individual child-minder or nanny.


THE REALITY: The problem is; that people have jobs to do and lives to live. First aid isn’t something that they practice every day and it’s not something that they revise on a regular basis. So they suffer “skill fade”. It’s inevitable. In fact; they’ll start to forget stuff the minute that they finish the course. Add to this the fact that; being thrown in at-the-deep-end during a real life and death situation, when all eyes are on the first aider to save that childs life, might just be the most terrifying and emotionally overwhelming event that anybody could experience and  you start to see the issues.


THE SOLUTION: We’re working to improve casualty outcomes by providing a simple and practical solution to the greatest challenge facing first aiders; skill fade and panic induced memory block. This new approach represents an evolution in the delivery of confidence and capability for the first aider. Because, unlike a manual these unique, pocket sized books have been specifically designed to deliver assistance when it’s needed most; during a real medical emergency.


Our system is designed to rapidly unlock knowledge; it creates focus and delivers instant and sustainable capability. The user has only to answer yes or no to a simple question and our algorithms guide the first aider step-by-step to confidently make a diagnosis and to comprehensively carry out the correct life-saving actions for over 40 ‘time critical’ medical emergencies. They’re waterproof and tear resistant and meet UK and European first aid clinical guidelines. They’re so simple to follow that first aiders as young as twelve can use them to save a life.


For the first-time ever, any first aider can be confident of carrying out the correct life-saving actions, even when they feel overwhelmed by the sometimes-enormous emotional impact of having to deal with a situation that’s outside of their normal day-to-day experience. Our system delivers peace-of-mind that everything that can be done, will been done. This is a military concept that was proven on the battlefields of Iraq and Afghanistan and adapted by us for civilian use. It’s worked for the military and it can work for you…





Around 25,000 under-fives are rushed to UK A&E departments ever year after being accidentally poisoned and more than 140,000 people die every year who could have been saved had they received effective first aid.


A five-year-old was eating lunch at School when he began to choke. While someone should have been on hand to administer blows to the back, the Heimlich, or CPR, the situation was fraught with panic and emotion, nobody had either the confidence or competence to provide effective help. He collapsed. An ambulance was called to the scene and he was rushed to hospital. Sadly, it was already too late. Shortly after arriving at the hospital, He was pronounce dead.


There are certain people in society who are not medical professionals, but who we rely on to be capable of providing effective and immediate help during a medical emergency. These people include school teachers, nursery workers and people who have specific workplace roles as a trained first aider. We expect them to be confident and competent in their skills. When their actions or inaction falls short of our expectations, we often feel let down, vulnerable or even angry. Angry to the point of bringing a law suit.


In reality; most people will do their best, even when their best falls short of our expectations.  So we decided that we could help them to do more, to unlock their knowledge, to guide them step-by-step, so that even if the worst happened and the casualty didn't survive, both the first aider, their employer and the family of the casualty could be reassured that everything that could have been done, had been done...






Dah Di Dah

Dah-Di-Dah Publishing Ltd