Dah Di Dah





We are a not for profit group of doctors, nurses and paramedics, mostly from a military background and we’re working to improve casualty outcomes by providing a simple and practical solution to the greatest challenge facing first aiders; skill fade and panic induced memory block. This new approach represents an evolution in the delivery of confidence and capability for the first aider. Because, unlike a manual these unique, pocket sized books have been specifically designed to deliver assistance when it’s needed most; during a real medical emergency.


It’s widely accepted that in the UK alone, over 140,000 people die every year, who could have survived had they received competent first aid and yet, of the 1 in 10 of the UK population who attend a first aid course, over 70% report lacking confidence in their first aid skills. They also report concerns about how they might perform or what they’ll remember when faced with the responsibility of having to deal with a real, life and death situation. At a time when our Ambulance service struggles to meet increasing demands with diminishing resources, simply ticking the box of compliance is no longer an option for employers. Delivering sustainable, competent first aid capability that mitigates the very real challenges of skill fade and panic induced memory block must be a priority for everybody.


Our system is designed to rapidly unlock knowledge; it creates focus and delivers instant and sustainable capability. The user has only to answer yes or no to a simple question and our algorithms guide the first aider step-by-step to confidently make a diagnosis and to comprehensively carry out the correct life-saving actions for over 40 ‘time critical’ medical emergencies. They’re waterproof and tear resistant and meet UK and European first aid clinical guidelines. They’re so simple to follow that first aiders as young as twelve can use them to save a life.


For the first-time ever, any first aider can be confident of carrying out the correct life-saving actions, even when they feel overwhelmed by the sometimes-enormous emotional impact of having to deal with a situation that’s outside of their normal day-to-day experience. Our system delivers peace-of-mind that everything that can be done, will been done. This is a military concept that was proven on the battlefields of Iraq and Afghanistan and adapted by us for civilian use. It’s worked for the military and it can work for you…







The step-by-step guides were born out of a need for change:

In the UK 140,000 people who could have survived, die every year because there wasn't somebody available who had either the confidence or competence to deliver effective first aid.


1.   A warehouse worker was hit by a falling cabinet, it hit him on the head and knocked him to the ground. He broke his neck and right wrist, and is now partially disabled. The casualty was bleeding from a visible head wound, the depot manager did not know who the first aiders were. Rather than leaving the casualty in the office with a colleague, the manager instead took him around the site looking for help. When a trained first aider finally assessed the injuries, he failed to recognise their seriousness; nobody called an ambulance and the first aider drove the casualty by car to a hospital that had no accident and emergency unit.

  • After being airlifted to  Hospital in Birmingham, the casualty eventually spent six days in hospital and 14 weeks in traction.
  • The HSE told Stafford Crown Court that the company’s system for dealing with accidents or injuries at work was inadequate.
  • The judge fined the company £60,000 and ordered it to pay £41,339 in costs.


2.   A 62 year old male office worker became suddenly breathless with chest pain. He rapidly lost consciousness and started to fit. The office first aider and an ambulance was called. The office first-aider treated the casualty for an epileptic fit and even when the seizure had stopped, the first aider failed, for several minutes more, to recognise that the casualty was in cardiac arrest. The ambulance took 15 minutes to arrive.


3.  A fast food worker was scaled by hot cooking oil in the kitchen. Her supervisor advised her to treat the burn by applying ketchup to the burn.


4.  A 24 year old scaffold worker fell over 10 meters from his scaffold. He lay on the ground semi-conscious and in pain. His supervisor and several workers ran to his aid. At some point he was gently rolled onto his side. He had suffered a spinal injury.


In each of the cases presented, everybody had been first aid trained and qualified, but all, either lacked the confidence or competence or both, to carry out effective and immediate first aid that may have saved a life. This is not uncommon and to some extent each response is understandable, given that it's not something that these people deal with on a daily basis. However; for the casualties and their families, this type of inaction was neither understandable or acceptable. We do not suggest that effective first aid would have definitely resulted in a life being saved or further injury being prevented. But in all of these situations, knowing that everything that could have been done, was done, provides peace of mind for everybody.


In reality; most of these people are only doing their best, even when their best falls short of our expectations.  So we decided that we could help them to do more, to unlock their knowledge, to guide them step-by-step, so that even if the worst happened and the casualty didn't survive, both the first aider, their employer and the family of the casualty could be reassured that everything that could have been done, had been done...







Dah-Di-Dah Publishing Ltd