PEACE OF MIND: All responsible companies pay special attention to health and safety compliance. And if an accident were to happen you expect that your first aid trained staff will know exactly what to do. But they probably won't:


THE REALITY: The problem with first aid is; people have jobs to do and lives to live. First aid isn’t something that they practice every day and it’s not something they revise on a regular basis. So they suffer “skill fade”. It’s inevitable. In fact; they’ll start to forget stuff the minute that they finish the course and at that moment, legal responsibility for revision, maintenance of skills and the ultimate performance of the first aider is passed to the you the employer.


Also: first aid training has remained largely unchanged for decades, usually taught in benign classroom conditions, it’s an outdated and inadequate system that could never prepare the first-aider for the potentially overwhelming emotional impact of a real emergency. In fact, in any situation, nobody could predict what information the first aider might remember or what they might fail to carry out.  It's an outdated and inadequate system that can leave the first-aider ill-equipped to perform their role and employers exposed to a minefield of risks and liabilities. All really critical issues that training organisations have subtly and conveniently ignored for far too long.


Everybody should learn first aid because some knowledge is better than none, companies like yours should continue to train first-aiders, but simply ticking the box of compliance has never guaranteed you corporate peace of mind. Unfortunately, you’ve always, maybe unwittingly, carried the responsibility for the maintenance of the first-aiders skills and remained liable for any incompetence. A first aid qualification is like an MOT certificate, valid only on the day of issue and thereafter, your company will be held responsible and

accountable for any failings, not the trainer who conducted the course and certainly not the first-aider.


So What? We’ve replaced an outdated and inadequate system with one that actually works.

A system that delivers corporate peace of mind, a concept that was proven on the battlefields of Iraq and Afghanistan. It mitigated risk, reduced liability and improved capability for the MOD and it can do the same for you. It’s simple to implement and it guarantees that the first-aider will carry out the appropriate actions, with competence, with confidence and without omission first-time every-time. No first aid book, manual or app can do that.


Our unique, pocket size, waterproof, greaseproof and tear resistant little flip books are so simple that a 12yr old can use them to start effective treatment in under 60 seconds. It’s an easy system to implement. Simply issue them to your key workers/first-aiders and put them in your first aid kits. In minutes everybody can familiarise themselves with the new system, no training required and no time away from work. Then update your first aid needs assessment.


The benefits: Update your risk assessment and direct your first aider to use our guide to assist them   during an emergency and...


  • The guide helps the first aider to focus and unlocks knowledge when they need it most; during    an actual emergency. No first aid manual or app can do this.


  •  The guide provides peace of mind for the employer, the first aider and the casualty, that    everything that can be done, will be done.


  • Making our guides available reduces the need for revision and reduces your responsibility to facilitate the retention of skills. It ensures that the first aider will carry out the correct action, without omission, competently and with confidence for over 40 otherwise complex medical emergencies.


  • Provided that you make it mandatory for every first aider to carry a pocket sized book on their person and there is a step-by-step book in every first aid box, you can guarantee robust and full compliance with 2015 first aid guidelines, which reduces your overall liability.


Financial savings: Our sole aim is to save lives by improving an outdated and inadequate system, but it would appear that there are also financial benefits to businesses. This revelation has been an unintentional but happy coincidence.


Everybody should learn first Aid and compliance with health & safety regulations is just common sense. But over a 3 year period, the average business will spend between £250 and £500 for every First Aid at Work (FAW) trained individual in their business. This doesn’t include the cost of time   away from the workplace.


  • One of our customers has1,000 franchised restaurants, with 4 FAW trained individuals employed at each restaurant to cover shift patterns and absences. The cost of annual updates was only £50 per person = £200 per store p.a.. That’s £200,000 p.a. across the business, plus paid time   off calculated at the basic wage rate of £7.50 per hour for 4 people per store. That amounts to an additional £240,000. A total cost of £440,000 p.a. for first aid refresher courses across the business.   £880,000 over a 3 year period


  • Following an initial investment in our unique step-by-step system they have issued a book   to every first aider and placed a book in each of the two first aid boxes in every franchised restaurant. They decided that they could then confidently and safely remove the one day annual update from their FAW programme.


  • That amounted to 6 books per store at a cost of £5.50 per book. £33,000 for 6,000 books. Their total saving across all 1,000 restaurants over 3 years will be: £847, a cost of £33 per restaurant. The parent company passed on the costs and savings to each restaurant.


While individual franchises might be locally responsible for FAW training and compliance, it’s ultimately the brand that suffers when something goes wrong. So, improving first aid capability and compliance across your business while reducing costs by as much as 80% just makes sense. Our aim is to save lives by improving an outdated and inadequate system, the financial benefits were simply an unintentional but happy coincidence.


Even if you carry out FAW using an in-house trainer, you can still reduce time away from the workplace, reduce your overall financial and legal liability and of course, robustly improve your FAW capability and compliance.


When your first aiders knowledge lets them down and it inevitably will, our unique step-by-step guides won’t. It is a proven concept, tested on the battlefields of Iraq and Afghanistan for over a decade. Compliant with International Liaison Committee on Resuscitation, American Heart Association, European Resuscitation Council and UK Resuscitation Council first aid guidelines 2015.


Our unique guides are available as a standard publication in any quantity, or as a bespoke, corporately branded publication with a minimum order of 5,000 books. They are waterproof and grease proof, tear resistant and hand made in Britain and can be bought wholesale for as little as £5.50 per book.





The step-by-step guides were born out of a need for change:

In the UK 140,000 people who could have survived, die every year because there wasn't somebody available who had either the confidence or competence to deliver effective first aid.


1.   A warehouse worker was hit by a falling cabinet, it hit him on the head and knocked him to the ground. He broke his neck and right wrist, and is now partially disabled. The casualty was bleeding from a visible head wound, the depot manager did not know who the first aiders were. Rather than leaving the casualty in the office with a colleague, the manager instead took him around the site looking for help. When a trained first aider finally assessed the injuries, he failed to recognise their seriousness; nobody called an ambulance and the first aider drove the casualty by car to a hospital that had no accident and emergency unit.

  • After being airlifted to  Hospital in Birmingham, the casualty eventually spent six days in hospital and 14 weeks in traction.
  • The HSE told Stafford Crown Court that the company’s system for dealing with accidents or injuries at work was inadequate.
  • The judge fined the company £60,000 and ordered it to pay £41,339 in costs.


2.   A 62 year old male office worker became suddenly breathless with chest pain. He rapidly lost consciousness and started to fit. The office first aider and an ambulance was called. The office first-aider treated the casualty for an epileptic fit and even when the seizure had stopped, the first aider failed, for several minutes more, to recognise that the casualty was in cardiac arrest. The ambulance took 15 minutes to arrive.


3.  A fast food worker was scaled by hot cooking oil in the kitchen. Her supervisor advised her to treat the burn by applying ketchup to the burn.


4.  A 24 year old scaffold worker fell over 10 meters from his scaffold. He lay on the ground semi-conscious and in pain. His supervisor and several workers ran to his aid. At some point he was gently rolled onto his side. He had suffered a spinal injury.


In each of the cases presented, everybody had been first aid trained and qualified, but all, either lacked the confidence or competence or both, to carry out effective and immediate first aid that may have saved a life. This is not uncommon and to some extent each response is understandable, given that it's not something that these people deal with on a daily basis. However; for the casualties and their families, this type of inaction was neither understandable or acceptable. We do not suggest that effective first aid would have definitely resulted in a life being saved or further injury being prevented. But in all of these situations, knowing that everything that could have been done, was done, provides peace of mind for everybody.


There are certain people in society who are not medical professionals, but who we rely on to be capable of providing effective and immediate help during a medical emergency. These people include people in uniform, usually public servants, but also none public servants like airline cabin crew, ships crew, school teachers, nursery workers, nanny's, holiday reps  and people who have specific workplace roles as a trained first aider. We expect them to be confident and competent in their skills. When their actions or inaction falls short of our expectations, we often feel let down, vulnerable or even angry. Angry to the point of bringing a law suit.


In reality; most of these people are only doing their best, even when their best falls short of our expectations.  So we decided that we could help them to do more, to unlock their knowledge, to guide them step-by-step, so that even if the worst happened and the casualty didn't survive, both the first aider, their employer and the family of the casualty could be reassured that everything that could have been done, had been done...







Dah Di Dah

Dah-Di-Dah Publishing Ltd